Our aim is to ensure that you feel safe on our website, as the protection of your privacy and the protection of your personal rights are important to us. Therefore, please read carefully the summary below regarding the operation of our website. You can assume that your data will be treated in a transparent and fair manner, and that we will make every effort to treat your data carefully and responsibly.
Scope of personal data processing
We only collect and use your personal data to the extent necessary to provide a functional website, our content and our services. Your personal data is only collected and used with your consent. An exception to this rule occurs when prior consent is not possible due to certain circumstances and the processing of data is permitted by law.
The security of your personal data is a high priority for us. We therefore take technical and organizational measures to protect the data saved by us in order to effectively prevent their loss or misuse by third parties. Our employees responsible for processing personal data are bound by confidentiality obligations and are required to respect them. Your personal data is secured by ensuring that it is transmitted in an encrypted form; for example, we use SSL (Secure Sockets Layer) to communicate with your web browser. A padlock symbol will be displayed by your browser so you can see when an SSL connection has been established. In order to ensure that your data is protected at all times, the technical security measures are subject to regular review and are adapted to new technological standards, if necessary. These principles also apply to companies that we commission to process and use data in accordance with our instructions.
Duration of storage and routine erasure of personal data
We only process and store your personal data for as long as it is necessary to fulfill the purpose for which we are required to do so by law or regulation. When the purpose ceases to apply or is fulfilled, your personal data will be erased or restricted. When the data is restricted, it will be erased as soon as the retention periods imposed by law, the articles of association or a contract no longer prevent it from being erased, provided that there is no reason to assume that the erasure would harm your legitimate interests, and provided that such erasure does not involve a disproportionate amount of effort due to the specific nature of the data storage.
Conversion tracking with Facebook’s visitor action pixel
We use the visitor action pixel from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure the effectiveness of online marketing measures. This tool allows us to track user actions after viewing and/or clicking on a Facebook ad and then placing an order. We are thus able to record the effectiveness of Facebook advertisements for statistical and market research purposes. The data collected remains anonymous, which means that we can neither see the personal data of individual users nor associate it with other information about a user.
However, this data is stored and processed by Facebook. Facebook is able to link the behavior of users who clicked on an advertisement in the Facebook member area and were redirected to our websites. By using cookies, i.e. text files stored on your computer, Facebook is able to recognize the user in the Facebook member area and use the data for its own advertising purposes, e.g. targeted ads, in accordance with Facebook’s Data Use Policy. This only applies to users who have an account on Facebook and who are logged into the Facebook membership area. Users who are not members of Facebook are not affected by this data processing.
We are committed to the security of personal data. We take appropriate security measures to limit misuse and unauthorized access to personal data. This ensures that only the necessary people have access to your data, that access to data is protected and that our security measures are regularly reviewed.
Changes to this privacy statement
We reserve the right to modify this privacy statement. It is recommended that you consult this privacy statement regularly in order to be aware of any possible changes. In addition, we will actively inform you as far as possible.
Access and modify your data
If you have any questions or want to know what personal data we have about you, please contact us. You can contact us using the information below. You have the following rights:
- You have the right to know why your personal data is needed, what will happen to it and how long it will be retained.
- Right of access: you have the right to access your personal data known to us.
- Right of rectification: you have the right at any time to complete, correct, have deleted or blocked your personal data.
- If you give us your consent to process your data, you have the right to revoke this consent and have your personal data deleted.
- Right to transfer your data: you have the right to request all of your personal data from the controller and to transfer it in its entirety to another controller.
- Right of opposition: you can oppose the processing of your data. We will comply, unless certain reasons justify this treatment.
File a complaint
If you are not satisfied with the way we deal with (a complaint about) the processing of your personal data, you have the right to lodge a complaint with the data protection authority.